Ina Hermes

35+ years of experience in Personnel & Admin Management, as a Team Lead, Key Accountant, Executive Assistant, and Virtual Assistance

Ina Hermes impresses with her strong ability to create and maintain a cohesive team spirit. She shapes work processes through precise documentation, maintenance, and optimisation, enabling efficient and smooth operations. With deep expertise in building and managing knowledge databases (e.g., in Notion and Confluence) as well as CRM systems (such as Pipedrive and HubSpot), she lays the foundation for excellent information and relationship management. Her in-depth research skills and strategic concepts support sustainable sales and key account strategies – always with an eye for both the details and the bigger picture.

My journey into business

Over 30 years ago, my career in human resources began – freshly trained as a foreign language secretary.

In Berlin, I worked as a dispatcher, later as an HR specialist and admin manager, handling the entire process of recruitment, employee support, and administrative tasks.

In 2002, I moved to Ireland with my family. By 2006, we ventured into the early days of web design and developed our first websites. Later, we founded a virtual assistant company and worked with many exciting clients from various industries – from startups to established companies. During this time, I gained valuable experience in efficient business processes and structured work.

"Success is built on clear structures and forward-thinking organisation – true strength comes from empathy, strategy, and the ability to inspire teams."

The key steps in my career

Founder & CEO | Pédila Virtual assistance (2011 – 2017)

As the founder and CEO of Pédila (Ireland),
I built and led a virtual assistant company.
My focus was on efficiently organising business processes and supporting companies through tailored back-office services.

Froach Media GmbH | Key Account Manager (2017-2023)

I was responsible for the development and implementation of sales strategies to increase revenue and strengthen market position.
I personally managed key accounts – from onboarding to the end of the licence – and fostered long-term partnerships.

My tasks also included acquiring hot leads, upselling, licence management, as well as preparing offers, invoices, and reports. Additionally, I optimised administrative processes and supported the team with workflows, templates, and pricing strategies.

Techstarter GmbH | Team Lead Class Management (2023 – 2025)

In my role as Team Lead, I took on the leadership and structural development of the Class Management Team. I developed and optimised operational processes, established an efficient CRM structure in HubSpot, and implemented KPI systems for performance measurement. Additionally, I was responsible for hardware management, relationship management with external stakeholders, and the automation of key workflows. As the interface between internal departments (Sales, Education, Career Success) and external partners, I ensured the establishment of productive communication and smooth process execution.